Marketing & Fundraising
Fundraising Strategist & Digital Integration specialist — Blakely
Previous Roles: Fundraising Strategist, Account Manager
I began working my journey at Blakely as an Account Manager in 2019. As one of Blakely’s Account Managers and a member of the Client Relationships team, my role was both to be the primary point of contact and relationship holder for 6 of Blakely's higher-volume and higher-complexity (on an integration level) clients as well as the ongoing translation of campaign strategy to an active campaign in-market — taking strategy developed by Blakely's client team and approved by the client and guiding the copy and creative build and then managing the campaign development process through to deployment. Once a campaign was in-market, this also included ongoing review, analysis, and optimization of active campaigns in-market (where applicable, in the case of digital).
Mid-2020, I was promoted to the role of Fundraising Strategist at Blakely. As a Fundraising Strategist I have been responsible for the annual strategy and campaign-level strategic development of between 3 and 6 of Blakely's clients, depending on time-of-year. This includes — annual planning and budget development, quarterly strategic planning, campaign strategy development, in-campaign metrics review and strategic optimization, annual/quarterly/campaign level performance analysis and review. In the pursuit of this, I've also been responsible for oversight of the campaign building process from creative build through deployment, including overseeing client-assigned Account Managers.
More recently, in January 2021, I was promoted again to the role of Fundraising Strategist & Digital Integration Specialist. This advancement and specialization in digital integration reflects an expanded role in providing developed marketing strategy and strategic guidance to a wider range of fundraising campaigns and campaign planning with a focus on cross-channel integration between digital marketing channels (e.g. paid media, digital out-of-home, etc.), offline channels (e.g. direct mail, physical advertising placements — newspaper, magazine), and additional direct access channels (e.g. telemarketing, SMS).
Additionally, this also reflects my expanded internal role in delivering organizational marketing strategy (including significant contribution to and leadership on Blakely’s recent brand refresh), campaign strategy, RFP response content development, and digital product development.
You can check out case studies on two campaigns and one nationally televised ad I’ve led on and managed over my tenure at Blakely, below!
Marketing & Communications Consultant, Professional Speaker — mowaja.com
For 6-years (2014-2020) I operated as an independent consultant in the marketing and professional communications space. During this time, I worked with clients in the charitable, software, education, and financial sectors, amongst others, developing successful marketing, storytelling, and integrated communications strategies. Additionally, I authored the book presentIMPACT: The Speaker’s Guide, previously available on Amazon while also contributing as a speechwriter to high-level executive clients.
A few of the clients I’ve had the privilege of working with included:
Fazzari + Partners LLP, Chartered Accountants
Simple Global Ecommerce
Dalla Lana School of Public Health, University of Toronto
United Way of Greater Toronto
Water Traxx Inc.
Social Media & Digital Marketing Coordinator — Campfire Circle (prev. Camp Ooch)
At the time of my employment, Camp Oochigeas (Camp Ooch — now, Campfire Circle) was a standalone nonprofit camp designed to help kids affected by childhood cancer recapture their childhood (let kids just be kids). As a member of the marketing team at Camp Ooch, my role included the development of social media marketing strategy as well as tactical content collection, curation, and deployment. It also included ongoing analysis and optimization of Camp Ooch's social media channels. During my time with Camp Ooch, my role expanded to the ideation, planning, creation, and production of Camp Ooch's video library — including interviewing and developing stewardship material in collaboration with Camp Ooch's major donors and for Camp Ooch's signature gala event.
You can check out a few of the videos captured and produced by yours truly, below!
Marketing Consultant — SPLICE Software
Previous Roles: Marketing Coordinator
I was hired in 2014 as one of two Marketing Coordinators at SPLICE Software (a tech company focused on developing a more human automated voice messaging system). As SPLICE Software's marketing coordinator, I built SPLICE's social media profiles, strategy, and approach from the ground up. I was primarily responsible for content collection and development — including blog drafting, editing, positioning, and sub-branding, conference materials, research-based content, and whitepapers.
After just over 1-year in the position, I moved to self-employment and took SPLICE on as a consulting client. My work with SPLICE included taking on a number of the duties I held previously as SPLICE's Marketing Coordinator (including social media strategy development, content building, deployment, and reporting) while also contributing at a higher level to SPLICE's marketing strategy and brand positioning as a tech company in the automated voice space in-market.